marketing leadership. brand strategy. content development.
NARRATIVE SECRET WEAPON
“If you are your authentic self, you have no competition.”
– Anonymous
True Story.
The right blend of data and intuition sets the stage for creating great content. A genuine emotional connection keeps them there.
There are reasons why people feel good about buying products and services from certain brands. Once you’ve established the groundwork for purpose-driven content, you need the human element to create a feeling of connectivity.
I take a documentary approach to storytelling, finding the deepest value of your brand and turning it into content that is meaningful and effective.
My work is grounded in research and 10+ years of global brand strategy experience. Stories are my superpower. Empathy is my guide.
01
Brand Strategy & Content Strategy
Great stories begin with great brand strategy. We look at factors like landscape and opportunity and your unique value in order to determine brand archetype, articulate brand personality, and establish tone and style. We develop clear audience personas, and then a laser-focused overarching narrative that will engage and further your credibility. We plan stories over time and determine where and how we will tell them. From content strategy to social strategy to the editorial calendar, we’ve got you covered.
02
Content Development
At the end of the day, truth is what sets you free. It also builds trust and leads to action. All writing projects start with clear understanding and clear objectives. We engage through honest emotion, communicating the essential value of your offering. Strategy is my tool but writing is my super power. All writing will be thoughtful, unique to you, and built for impact.
Mission Statements, Vision Statements, Bios, About Pages
Brand Journalism
Copywriting
Social Content
I’ve directed Vimeo Staff picked, film festival screened, international museum shown, cinematic, authentic and high impact “About Us,” “Mission,” “Founder” and “Process” video stories for brands and people. Clients have ranged from Comcast NBCU to Timex to Beyond Meat to Babyganics. And I can do it for you too.
Story Direction
Documentary Interviews
Creative Talent Management
03
Marketing Leadership
This is the interim CMO or Chief Branding Officer role. Because everything hinges on performance you can not separate brand from growth. After a company has established a vision for a brand, you need to build a team to bring it to life. My role here is to source and manage creative talent from design agencies to freelance creatives as well as source and manage agency partners to carry out measurable performance marketing KPIS and make sure your brand strategy is working for you to meet the growth metrics you set out for yourself in the planning phase. I establish guidelines for internal and external brand and communications and manage agencies to create a strategically aligned marketing funnel that drives awareness and finally purchase so you can focus on product, operations, and partnerships.
- Selected Projects
- Awards
- Video Stories
- Writing
Chauncey is a breath of fresh air. Not only is she an amazing writer but she’s one of the smartest people I know, plus she’s got a great attitude which makes her a pleasure to work with.
Liliana Cerilo
Head of Strategy at the Exploratory, Google
Chauncey is an excellent creative and strategic parter. She has an incredible ability to find the stories worth telling and telling them in a human, compelling, and heart warming way. She’s directed amazing videos for us that perfectly capture the essence of who we are and what we stand for.
Jennifer Khoury
SVP, Corporate and Digital Communications at Comcast
As a relationship-driven business, productOps needed someone to spend the time to truly “get us,” and then tell our story authentically. Chauncey took the time to watch us interact as a team, attend client meetings and audit a variety of business calls, then developed a storyline that conveyed to strangers how we would behave as a partner, without sounding salesy. When the video was delivered, we were all stunned by how true it rang for us. She told the story of productOps as we are, not some polished marketing ideal. Clients and prospective employees who see the company video are not surprised when they meet us, because the video represents our reality. We are incredibly grateful to Chauncey and her team.
Bob Cagle
CEO, productOps
Hi Chauncey, You are awesome!!! I love everything about it! I am in tears!!!! The mock up is great! (upon getting 1st draft of Landing Page)
